После начала спецоперации на Украине, когда многие компании приостановили деятельность в России, Likee, напротив, развернула маркетинговую активность. В июне приложение соцсети появилось в российском магазине NashStore. В августе «Бургер Кинг» представил коллаборацию с Likee. Сеть ресторанов запустила брендированные боксы и челлендж с участием российских инфлюенсеров.
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Соцсеть Likee в России возглавил Дмитрий Щербинин
Соцсеть Likee назначила нового гендиректора в России — Дмитрий Щербинин сменил в этой должности Марию Илларионову, сообщает РБК.
Мария Илларионова возглавляла компанию с момента её учреждения в мае 2021 года. Дмитрий Щербинин являлся представителем Likee в России, в частности, участвовал в заседаниях Госдумы, посвященных выполнению требований закона о «приземлении» ИТ-гигантов, который вступил в силу 1 января этого года.
Закон обязывает зарубежные ИТ-компании с суточной аудиторией более чем 500 тыс. пользователей создать в России представительство, зарегистрировать личный кабинет через сайт Роскомнадзора и разместить на ресурсе электронную форму для обратной связи. Likee стала одной из 13 структур, попавших под действие закона.
Соцсеть не раскрывает размер своей аудитории в России
Но по итогам третьего квартала общих показатель MAU (среднее число пользователей в месяц) площадки по всему миру составлял 50,6 млн, снизившись на 34,1%, по сравнению с аналогичным периодом прошлого года. В 2020 году соцсеть впервые попала в топ самых скачиваемых в России.
Итого
Magna понизила прогноз роста мирового рынка рекламы до 4,8% в 2023 году
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2023 году глобальный рекламный рынок покажет рост на 4,8% до $833 млрд, замедляясь с 6,6% ($795 млрд) в 2022 году, следует из прогноза Magna Global (подразделение международной рекламной группы IPG Mediabrands). Компания понизила свой июньский прогноз на 2023 год на 1,5 п.п. «из-за ухудшения макроэкономических условий».
Рекламные доходы в сегментах пресса и ТВ сократятся на 2,6% и 3,6% соответственно в 2023 году, считают аналитики Magna. При этом рынок радио будет стабильным (+0,6%), а наружная реклама вырастет на 6,2% и достигнет почти $34 млрд, что немного выше допандемийных значений, указывают в компании.
Несмотря на сложные экономические условия, рынок традиционных медиа (телевидение, радио, пресса и наружная реклама) вырос на +2,5% в этом году, цифровых медиа — на 9%.
В Magna подчеркнули, что это самый маленький разрыв в росте, когда-либо наблюдавшийся аналитиками компании. Редакционные медиа-бренды остаются привлекательными и актуальными для рекламодателей, поскольку «сочетают безопасность бренда с кросс-платформенным охватом».
В 2023 году на глобальном уровне ТВ продолжит терять аудиторию — в зависимости от рынка рейтинги телесмотрения снизятся на 5−15%. По прогнозам Magna, в этом году доходы от кроссплатформенной ТВ-рекламы вырастут на 1,7% (до $172 млрд), а вот в 2023 году упадут на 4%.
В 2023 году одним из драйверов ТВ станет нетрадиционная реклама, в частности, AVOD (Advertising Video on Demand, доступ к видео предоставляется вместе с рекламой, которая демонстрируется в видео с определённой периодичностью) с ростом 10%-20% на основных рынках.
По мнению аналитиков Magna, в 2023 году продажи онлайн-рекламы увеличатся на 8,4%, составив 65% в структуре расходов на продвижение, и $557 млрд в денежном выражении. Драйверами рынка диджитала станут e-commerce и изменения в потреблении контента.
Самыми быстрорастущими рекламными форматами станут видео (+11%), поисковая контекстная реклама (+10%) и реклама в соцсетях (+7%).
Согласно данным финансовых отчётов за третий квартал, рекламные доходы крупнейших игроков глобального рынка, Google, Meta (признана экстремистской и террористической организацией в России) Alibaba выросли всего на 5% (по сравнению с ростом на 41% в 2021 году). Компании впервые в истории отстают от общих показателей по рынку (+6,6%), а их доля в мировых продажах рекламы остановилась на уровне 42% после постоянного роста в течение последних 15 лет.
В 2023 году самым быстрорастущим станет рынок Индии (+13,7%), считают в Magna. На втором месте по этому показателю — Бразилия (9,7%), на третьем — Индонезия (8,8%). Крупные рынки покажут небольшую динамику: расходы на рекламу в США вырастут на 3,7%, в Китае — на 6,6%. В Европе самый большой рост продемонстрирует Франция — 8%.
Reshaped Leadership Team to Emerge Shop Buyout
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Design-Nation Publishes ’20 Makers, 20 Objects’
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!